Meetings Canada


IMEX America Offering Comprehensive Education

LAS VEGAS — How to communicate and develop a personal brand delivering immediate impact, as well as how to anticipate and prepare for the future, are challenges facing many industry professionals both in and out of the office. Education sessions at IMEX America, taking place Oct. 18 to 20, in Las Vegas, have been designed to help meet those challenges.

Planners can benefit from an extensive education program taking place throughout the show, beginning with a dedicated day of education on Smart Monday (Oct. 17), powered by MPI and supported by other association partners.

With three days of business meetings and networking, IMEX offers an opportunity to connect with like-minded individuals from across the world. Education sessions at the show are designed to help visitors to make the most of these valuable opportunities, including sessions covering communication and networking skills that can be used both in and out of work. A theme running throughout the program, “Where personal meets professional,” explores various elements of self-development, including building a personal brand, in order to address and cope with the rapid pace of change in the sector.

The importance of a personal brand and its power to expand networks is covered in one of the education sessions, What’s Your Competitive Edge? The Three Steps to a Personal Brand that Creates Career Stability (Oct. 17). Sales and marketing expert Judi Holler is set to explain how ‘an understanding of why your personal brand is the best job security on the planet.’

Using the power of positivity and laughter to build a personal brand will be covered by MPI keynote and self-confessed ‘perpetual optimist’ Tami Evans. Evans will encourage delegates to ‘put perfection on pause’ in favour of personality and passion in her keynote, Half Full of It: Activating Optimism and Other Hard-Core Soft Skills (Oct. 20).

When it comes to interacting with others, first impressions count, and in the Meetology guide to connecting with others in an instant, Jon Bradshaw will share the key ingredient needed for connectivity, as well as tips on body language and perception. His MPI keynote will delve into the science behind our ability to connect, interact and communicate effectively, Meetology: The Fascinating Science Powering Interpersonal Communication (Oct. 17).