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In Times of Economic Downturns, Count on Trade Shows

The Center for Exhibition Industry Research conducts research studies that prove the effectiveness and efficiency of exhibitions as a marketing medium.


The Center for Exhibition Industry Research conducts research studies that prove the effectiveness and efficiency of exhibitions as a marketing medium. Trade shows provide the perfect forum for companies to introduce new brands and display products to buyers. Exhibitions are especially effective when combined with a company’s integrated marketing strategy. Exhibitions, as a selling medium, are always an excellent way to identify new leads and can improve an exhibitor’s ROI via face-to-face contact with customers.

A recent report from CEIR demonstrates the effectiveness of trade shows during an economic downturn. Click Here for the full report (a five page pdf). Some of the highlights include:

** IncentiveWorks Exhibitors **

To maximize your time at our show and the investment you’re making, we are launching an Exhibitor Resource Centre for 2009. This centre will contain tools, tips and cost saving ideas for your pre and post marketing and will contain free sales training for the members of your team working your booth. The training specifically focuses on how to work a trade show.



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