The International Centre has entered into a partnership with strategic communications and public relations firm MAVERICK, adding the company to its list of preferred suppliers.
“Public relations is a professional service that can increase the impact of an event exponentially,” said Trevor Lui, director of Operations & Sustainability. “Having MAVERICK on board as our first first preferred vendor to provide these services ensures that we continue to offer the very best event management tools and an unparalleled experience for our clients.”
MAVERICK, which is based in Toronto, has extensive media relations and event management expertise in the consumer, technology and corporate communications spaces. It was named Canada’s Small Agency of the Year in 2012 by the Canadian branch of International Association of Business Communicators (IABC). It has worked with clients such as Toronto Eaton Centre, Miele Appliances, Veet, Durex and American Standard.
“PR is more than damage control or publicity,” said Julie Rusciolelli, founder and president of MAVERICK. “We help our clients make a positive impact by engaging with the right people at the right time. MAVERICK is a collective of communicators that cultivates credibility, and produces results that resonate.”