December 1, 2010
Karen Clarkson assumes the role of vice-president, North America, for VisitBritain
Today, Karen Clarkson assumes the new role of vice-president, North America, for VisitBritain.
Clarkson will lead the North American team to deliver the organization’s marketing programme in the U.S. and Canada.
“We are delighted to see Karen assume this important leadership position,” said Sandie Dawe, VisitBritain’s chief executive. “The American and Canadian markets are critical to Britain’s tourism industry so Karen’s experience, enthusiasm and relationships will serve the organization and sector tremendously.”
Karen joined VisitBritain in 1999 as a senior marketing executive in the New York office. She has also worked for VisitScotland, headed VisitBritain’s France and Benelux operations and recently led the U.S. public relations and communications programme.
VisitBritain maintains offices in Los Angeles, New York City and Toronto. Clarkson will be based in New York.
Visit their site