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LinkedIn Polls: A Useful Tool?

Don't think this tool, in its current form, will replace audience/attendee surveys or in-depth opinion-gathering research. But it may just be the tool you need to get a quick read on a keynote speaker...or current opinion on a very old question!


January 16, 2012

So I tried out the new LinkedIn polling feature (see Chicken vs. Egg poll) and have some likes and dislikes…

I like…

• Group members, when they receive an e-mail update, can vote on the poll right from their e-mail. This is great because the user doesn’t have to click several times to vote.

• For an administrator, it’s really easy to set up and monitor. If your event or company has a LinkedIn group, it’s a great way to get a poll out fast and garner quick returns.

I dislike…

• I set up my Chicken vs. Egg poll to run for one week (for no particular reason, just seemed like a good idea). As the person running the poll, I can’t seem to close it or end it…nor are there any additional analytic tools beyond the results. This is okay if you are asking a simple question, but not so useful for more in-depth questions.

• The poll cannot contain any live links, photos, pop-ups or other “aids” to explain an optional answer. For example, your voter may need to read a definition of a technical term to answer the poll correctly.

Overall, it’s an easy tool to use for easy questions. However, don’t think this tool, in its current form, will replace audience/attendee surveys or in-depth opinion-gathering research. But it may just be the tool you need to get a quick read on a keynote speaker…or current opinion on a very old question!

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