Florida Keys Overseas Highway, Key Largo, Fla.
Toronto-based LMA Communications Inc. has been retained to coordinate a Canadian public relations program for the Florida Keys & Key West.
“During the past few years, we’ve seen an increasing interest among Canadians in travelling to the Keys,” said Andy Newman, who coordinates the primary media relations program for the Florida Keys tourism council.
“We believed it was the right time to bolster marketing efforts in Canada and chose LMA because of their experience with conventional and social media relations,” he added.
LMA’s Jerry Grymek is the point person on that account.
The 125-mile-long string of islands known as the Florida Keys begins just south of Miami and is divided into five primary regions including Key Largo, Islamorada, Marathon, Big Pine Key and Key West.
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