Meetings Canada


Freeman Adds to Executive Team

Larry Luteran, a 30-year veteran of the live-engagement industry, has been appointed chief sales officer for Freeman Audio Visual.

Larry Luteran, Freeman Audio Visual

Larry Luteran

“We’re building a strong leadership team with a focus on extending the company’s reach, with expanded programs that drive continued growth,” said Ken Sanders, president, Freeman Audio Visual. “To do this, we are investing in exceptional talent and bringing the right people on board, like Larry, who can authentically integrate the voice of our customers into our comprehensive global strategy. I consider Larry a ‘triple threat’ talent with significant experience in not only hospitality, but corporate and association sales.”

Luteran is the former senior vice-president of group sales and industry relations at Hilton Worldwide. He will be responsible for the revenue performance of Freeman Audio Visual, Freeman Audio Visual Canada and Encore Event Technologies. He will report to Sanders.

“The opportunity to be part of the team at Freeman is very exciting given its rich culture and commitment to connecting people in meaningful ways,” said Luteran. “I’m thrilled to join the Freeman family, where I look forward to extending our client relationships and contributing to Freeman’s growth as a leader in the meetings and event industry. I look forward to providing meaningful experiences to our audiovisual customers. I’ve spent a big part of my career advocating for the power of face-to-face meetings and Freeman is the company that brings it all to life and that for is very exciting.”


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