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Marketing Company Sells Harrah’s to Canadians

Harrah's is betting on increasing Canadian in-bound travel to its Las Vegas resort-hotels through a new alliance with Discover the World Marketing in Canada.


August 17, 2009

Caesars Palace, Las Vegas.

Caesars Palace, Las Vegas.

Harrah’s is betting on increasing Canadian in-bound travel to its Las Vegas resort-hotels through a new alliance with Discover the World Marketing in Canada.

Headquartered in Scottsdale, Ariz., Discover the World will provide hotel marketing/sales representation for Harrah’s seven Las Vegas properties — Bally’s, Caesars Palace, Flamingo, Harrah’s, Imperial Palace, Paris and Rio All-Suite Hotel & Casino.

This alliance supplements hotel distribution channels, including tour companies, travel agents, incentive travel specialists, meetings planners and individual guests who directly book reservations at Harrah’s Las Vegas resorts.

Established in 1993, Discover the World Marketing in Canada also represents Aero Republica, bmi, Condor Airlines, Copa Airlines, Gulf Air, Hyatt Hotels and Resorts Corporation and Spanair.

Discover the World Marketing operates a global network of 83 offices in 55 countries.

For more information, visit Discover the World’s site

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