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Marriott Buys Hotel Brand & Management Rights to 4 Gaylord Resorts for $210M

Artium of Gaylord Opryland.

Marriott International has bought the hotel brand and management rights to Gaylord Entertainment Co.’s four resorts for $210-million USD.

Under the deal, Gaylord will retain ownership of its four hotels in Nashville, Dallas, Orlando and the Maryland suburbs outside Washington, D.C.

In addition, Marriott will manage the hotels, which also will feature the Marriott banner. Gaylord owns the Opryland Resort and Convention Center, in Nashville.

What is unclear, however, is the fate of a 1,200-room resort hotel in Mesa, Ariz., that Gaylord is slated to develop. Despite tax concessions and other assistance from Mesa, that project been delayed by the recession.

Gaylord executives have indicated that the Marriott deal could alter of a planned 1,500-room hotel outside Denver, Colo. Those changes could result in a scaled-down project.

Visit Marriott’s site



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