Marriott Hotels, the flagship brand of Marriott International, launched a new concept that reinvents how meetings are planned, yesterday.
Built on an online platform, MeetingsImagined.com provides expert tips, the latest meeting trends and hundreds of inspirational images, all of which can be curated by meeting objective. Using the website, planners can collaborate with hotels to design custom experiences or view signature experiences featured at the participating test hotels, as well as post favourite images on social media sites.
“Marriott Hotels is on a transformational journey that will enable our guests to travel brilliantly,” said Paul Cahill, senior vice-president of brand management, Marriott Hotels. “While others may focus on just meeting logistics, Marriott is reimagining the experience for the next generation with its innovative Meetings Imagined concept that infuses a more sophisticated approach based on objectives and outcomes.”
The concept is the result of research that showed key shifts in how the next generation customer works collaboratively and uses technology. Conversations with next generation customers and analysis of the 40,000-plus meeting hosted at Marriott’s hotels yearly, revealed seven purposes for meetings: celebrate, decide, educate, ideate, network produce and promote.
As a result, Meetings Imagined is able to offer a holistic approach to meeting planning that transcends the traditional focus on dates, rates and room layouts and better reflects the way people work today.
Five Marriott Hotels within the United States will be testing the new Meetings Imagined concept: the Chicago Marriott O’Hare, Tysons Corner Marriott, Gaithersburg Marriott Washingtonian Center, Orlando World Center Marriott, and the Atlanta Marriott Marquis. The concept is also available in Europe at the London Marriott Grosvenor Square, Paris Marriott Rive Gauche, Munich Marriott Hotel and the Amsterdam Marriott Hotel and will expand to more Marriott Hotels in 2014.