Meetings Canada


Meeting Escrow Appoints Branding Partner

SoolNua has been appointed as global branding and communications partner for Meeting Escrow, the company recently launched by meetings industry veteran Grant Snider to protect client deposits and ensure timely payment to supplier-partners.

“Patrick and I have known Grant for many years as a pioneering destination management professional, relentless in his pursuit of fair relations, impeccable service and creative delivery,” says SoolNua joint managing partner Pádraic Gilligan. “He has set up Meeting Escrow to solve a growing problem in our industry – how to protect client advance deposits while ensuring prompt payment along the supply chain. The recent high profile DMC / PCO bankruptcies and subsequent loss of client money highlights just how necessary Meeting Escrow is. We’re thrilled to help Grant present his company to the meetings industry.”

Patrick Delaney, joint managing partner at SoolNua, adds: “Grant has an enviable reputation across our industry as a person of honesty, integrity and moral authority. He brings these qualities to Meeting Escrow and provides the meetings industry with a sturdy bridge across the trust gap that sometimes separates clients and supplier-partners. We’re excited to have been chosen by Grant to help launch Meeting Escrow”.

“Throughout the Delaney Marketing, Ovation and MCI years I have always felt a great affinity with Patrick and Pádraic as fellow members of ADMEI, SITE and FICP, as common operators of large DMC companies, as meetings professionals committed to truly creative delivery. In particular, however, I’ve always valued them as insightful guys and creative marketers. I look forward to working with them now on my new venture,” says Snider, president & CEO, Meeting Escrow Inc.

SoolNua has been retained by Meeting Escrow to advise on all matters related to branding and communications for the initial, launch phase of the new company. This will include work on brand value proposition, messaging and social media management.

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