Meetings Canada


Meetings Mean Business Campaign Launched

Meetings Mean Business, a campaign to showcase the substantial value derived from business events, was unveiled Tuesday at the Professional Convention Management Association’s (PCMA) Convening Leaders conference in Boston, MA.

“The launch of this industry-wide campaign is an exciting moment as diverse voices from across our industry unite behind a powerful, singular message to communicate the benefits meetings bring to communities, businesses and the economy,” said David Peckinpaugh, president of Maritz Travel and co-chair of Meetings Mean Business coalition.

“The unfortunate trend in the professional workplace is that we are all disappearing farther behind our electronic devices, and both empirically and intuitively, that’s counterproductive in multiple respects,” said U.S. Travel Association president and CEO Roger Dow. “Meetings Mean Business will change the discussion be presenting the airtight case for the irreplaceable value of face-to-face collaboration. A decline in in-person communication would measurably threaten the quality of outcomes in a number of critical spheres—government policymaking, business bottom lines, scientific innovation, not to mention workplace bonhomie and the impact on local economies. We’re not going to allow that to happen.”

The Meetings Mean Business campaign is organized around three pillars:

  1. Creating Personal Connections – Personal relationships are at the core of every business decision, no matter what industry. A face-to-face meeting provides professionals with that personal interaction, which leads to deeper relationships.
  2. Driving Positive Business Outcomes – Meetings and events deliver profits, help win new accounts and serve as education platforms. They provide a venue for introducing new products and ideas and allow colleagues and partners to come together to innovate and achieve results. 
  3. Building Strong Communities – Outside of the results drives by business meetings, the events and meetings industry creates hundreds of thousands of jobs, generates billions of dollars of revenue and supports communities across the country. the campaign will also focus on how meetings and conferences are an essential business tool for departments and agencies across the entire government (US). They facilitate effective information sharing, employee training and development, taxpayer services, and collaboration with other agencies and private-sector partners in a way that can not be accomplished by other means. 

The Meetings Mean Business is a broad-based coalition of meeting, event and convention professionals as well as destination marketers and representatives of the travel and hospitality industry. Its members include: 

  • American Society of Association Executives (ASAE)
  • Caesars Entertainment
  • Convention Industry Council (CIC)
  • Cruise Lines International Association (CLIA)
  • Disney Destinations
  • Destination Marketing Association International (DMAI)
  • Helms Briscoe
  • Hilton Worldwide
  • Hyatt Corporation
  • International Association of Exhibitions & Events (IAEE)
  • Maritz Travel
  • Marriott International
  • Meeting Professionals International (MPI)
  • MGM Resorts
  • Professional Convention Management Association (PCMA)
  • Society of Independent Show Organizers (SISO)
  • Site Global
  • Starwood Hotels and Resorts Worldwide
  • U.S. Travel Association
A full list of coalition members can be found at



Print this page

Have your say:

Your email address will not be published. Required fields are marked *