Meetings Canada


Moira Hearn: An Appreciation

Moira Hearn, president of Select Group Marketing, pictured with SPECTRA managing director Paul Miller, in 2009.

The Canadian meetings industry was deeply saddened to learn of the passing of Moira Hearn, president and founder of Select Group Marketing, on July 6.

Moira graduated from what is now Thames Valley University, in Ealing, London, England, after studying there from 1965-67.

After graduation, she worked at various hotels in Britain, Bermuda and Canada, including five years with Marriott Hotels & Resorts’ Canadian national sales office, reaching the position of national sales director.

On the closure of the Marriott national sales office, Moira founded Select Group Marketing (SGM), in Toronto, in 1987. At the time, it was the first such organization, based in Canada, specializing exclusively in representing destination management companies to the Canadian meeting and incentive industry.

In the 1980s, Moira was part of a core industry group that supported the establishment of a Canadian chapter of Site. Once incorporated, the Canadian chapter faltered, and Moira was one of the three people who became actively involved to get the chapter going.

In 1991, Moira became Site chapter president, after two years as vice-president. She was subsequently invited to take part in a major task force about the future of the organization, providing a Canadian voice in the development of Site internationally.

Over her 20-plus years in the meetings industry, Moira was a strong advocate for the Canadian MICE market, and built SGM into a powerhouse, representing a portfolio of leading destination management companies operating in over 20 countries.

She was also a tireless supporter of Meetings + Incentive Travel magazine, exhibiting, with SGM, at the very first IncentiveWorks show (then called CMITS) and in every IncentiveWorks since.

Visit SGM’s site



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2 Comments » for Moira Hearn: An Appreciation
  1. Andy Steffens says:

    Moira was a decent, fun and caring human being who was respected and esteemed in the meetings and incentive travel industry. I first met Moira while working together at Suntours in the late 70’s and was hit hard when I learned of her passing.

    My heart goes out to her family and those closest to her. She left us far too soon and will be sorely missed but not forgotten, by all who had the good fortune to know her.

  2. I have great memories and owe Moira a great deal from my time , in the early 90s , working for Marriott Sam Lords and Marriott Bermuda .
    As a fellow Brit transplanted into the USA – I worked the ‘East Coast’ and those trips I made up to Toronto and surrounds were always memorable and Moria was the ultimate professional , a very warm person who always loked out for you and she had amazing respect from everyone – clients and fellow suppliers alike , across the whole world .
    A warm person and you will be greatly missed Moira .

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