Meetings Canada


MPI Educational Commercials Airing This Week

Meeting Professionals International (MPI) announced yesterday it has developed an educational commercial and a public television interstitial segment to increase awareness for the meeting and event industry. Both TV spots are part of the organization’s Meetings Move Us ForwardSM grassroots communication effort, which was designed to help MPI members promote the value of the work they do. 

The one-minute commercial is scheduled to debut nationwide (U.S.), airing twice between 9 p.m. and 11:59 p.m. EST on January 23 and also during the evening of January 24, on FOX Business Network. Also, it will run regionally in the top 200 U.S. direct marketing areas on various major cable networks including CNN, MSNBC, CNBC, FOX News and more January 20 – 31, 2014, during the prime time viewing hours of 6 p.m. to 11:45 p.m. EST. The interstitial program was produced for “In Focus,” a short-form documentary series that airs on public television stations across the country. This educational segment will also run during the course of 2014. 

“At MPI, we believe it is our responsibility to serve as a strong voice for our members and the broader meeting and event industry,” explains Paul Van Deventer, president and CEO of MPI. “The economic and business value of our industry is often not recognized, so we created these television spots to show the diversity, breadth and impact of our industry as well as the important role it plays in our economy.” 

MPI launched its Meetings Move Us ForwardSM effort this past December with a number of resources, including articles and studies, a presentation, print and web ads, and more.  To view the new commercial or download these resources, visit   

In addition, MPI is a member of the Meetings Mean Business coalition, which was created in 2009 to showcase the value that business meetings, travel and events bring to the U.S. economy. Its members span all facets of the face-to-face meetings and event industry, which have come together behind a common goal: providing the resources, tools and information to show the real impact the industry has on businesses, economies and communities.

Earlier this month, the coalition launched the new Meetings Mean Business campaign with the goal of creating an information and advocacy platform that highlights the industry’s pivotal role in creating jobs, generating economic value and driving business success. For more information, visit


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