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MPI Foundation Canada Wins JMIC 'Profile and Power' Award

MPI Canada Foundation has won the Joint Meetings Industry Council (JMIC) 2009 'Profile and Power' Award.


December  9, 2009

MPI Canada Foundation has won the Joint Meetings Industry Council (JMIC) 2009 ‘Profile and Power’ Award.

The award was made in recognition of MPI Foundation’s work in developing and promoting the 2006 Canadian Economic Impact Study, based on a major research project carried out by Maritz Research Canada and the Conference Board of Canada.

The study was the first to use the UNWTO Meetings Extension methodology, and provided data on the economic contribution of the meetings industry, the number of jobs that it supports, the spend per meeting category and the tax returns generated for government.

Results of the study indicated that Canada’s meetings sector organized 671,000 meetings in 2006, welcomed 70.2-million participants, created the equivalent of 235,500 full-year jobs and accounted for $32.2-billion in direct spending (including $23.3-billion by meeting participants and $8.9-billion by non-participant sponsors and stakeholders).

For more information on the Profile and Power Award, visit TravelDailyNews’ site

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