Meetings Canada


MPI Foundation Finishes Final Phase of Meetings Research

DALLAS, TX – Meetings Professionals International (MPI) Foundation has concluded the third and final phase of its “Future of Meetings” research. It will begin rolling out tools and educational assets, including a social media white paper and case study, at the World Education Congress (WEC) 2013, being held July 20-23 in Las Vegas.

“This initiative has far reaching implications for the entire meeting and event community” says Vince LaRuffa, MPI Foundation chairman of the board 2012-13. “Thanks to our sponsors, this breakthrough research project became a reality.”

The Future of Meetings research is the culmination of an analysis of two surveys polling the values, demands, motivations and expectations which combined gained responses from more than 1,600 delegates and potential delegates from four continents.

Planners will learn about innovations and technologies that are just around the corner and what they can do right now to transform their meeting spaces. In a series of interactive WEC sessions, attendees of all levels will learn what they can do to stay ahead. The sessions are:

  • The Future of Meetings: Learning to Use Future Scenarios to Innovate (Sunday, July 21st – 2:00 p.m. – 3:30 p.m.)
  • Talking ‘Bout the Generations: Meeting Design for 5 Generations (Sunday, July 21st – 4:00 p.m. – 5:00 p.m.)
  • The Last Imagineering Tour – RSVP required. Limited availability. (Monday, July 22nd – 10:45 a.m. – 11:30 a.m.)
  • Campfire session – The Future of Event Technology (Monday, July 22nd – 11:15 a.m. – 11:35 a.m.)
  • Campfire session – AV to Enhance Learning, Memory and the Meeting Experience ( Monday, July 22nd – 11:45 a.m. – 12:05 p.m.)
  • Campfire session – Wheel of Fortunes (Monday, July 22nd – 2:00 p.m. – 2:20 p.m.)
  • Campfire session – “Mystic Mulligan” (Monday, July 22nd – 3:30 p.m. – 3:50 p.m.)
  • Campfire session – Twitter Twaddle: The Future and the Now of Social Connection (Tuesday, July 22nd – 4:00 p.m. – 4:20 p.m.)

“The insights and multiple perspectives we’ve culled in the latest phase of this research initiative will ensure industry professionals are well positioned to seize the opportunities that lie ahead,” says Jackie Mulligan, principal lecturer and director of enterprise who has led the research at the International Center for Research in Events, Tourism and Hospitality at Leeds Metropolitan University in the U.K.

The first phase of Future of Meetings research combined results from a survey of 1,600 meeting planners and data on future trends to produce strategic takeaways for industry professionals. Insights were first presented at IMEX America 2012, and a series of related research papers was released in the months following. The second phase involved interviews with subject specialists, innovators and social media experts from outside the meetings and events industry as well as analysis of focus groups conducted in 11 countries and live social media tracking of events worldwide. The findings were presented earlier this year at the MPI European Meetings and Events Conference (EMEC) 2013.

The Future of Meetings Thought Leadership research initiative is made possible with support from PSAV Presentation Services and Omni Hotels & Resorts and Jumeirah Group.

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