Meetings Canada


MPI Foundation Releases First-Ever Meeting Design Study at IncentiveWorks 2013

Meeting Professionals International (MPI) Foundation shared its first comprehensive research study on meeting design at a special session held during IncentiveWorks 2013, which ran August 20-21 at the Metro Toronto Convention Centre.

“Meeting Design is about reducing a meeting or event down to its most essential elements and directing increasingly limited resources toward what matters most–your attendees,” says John Nawn, founder of The Perfect Meeting and lead researcher of the study.

The tools created as a result of the study will provide guidance on how planners can design more effective meetings and undertake new approaches to create breakthrough experiences. The Meeting Design toolkit includes how-to guides, worksheets and case studies as they relate to the following principals.

• Assessment & Evaluation
• Experience
• Distributed Learning
• Collaboration
• Meaningful Engagement

“Given the ‘new normal’ facing all meeting professionals to do more with less, Meeting Design represents one of the few opportunities to actually reduce real costs while simultaneously increasing value,” Nawn says.

In addition to debuting the study at IncentiveWorks, the research will be shared during an educational discussion on meeting planning at IMEX America in October.

The research was conducted by Association Insights and The Perfect Meeting, and sponsored by Jumeirah Hotels & Resorts, PSAV Presentation Services and Omni Hotels & Resorts. To access the full research study and toolkit, visit


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