Meeting Professionals International (MPI) has released the first edition of Meetings Outlook™, a quarterly report covering trends and innovations in the meeting and event industry. It replaces the bi-monthly Business Barometer previously published by MPI.
“MPI spent months conducting research, analyzing the results and designing the Meetings Outlook,” explains Christian Savelli, senior director of business intelligence at MPI. “This new report is more comprehensive and insightful, and we believe meeting and event professionals will find it to be a valuable resource for strategic business planning.”
In comparison to Business Barometer, Meetings Outlook surveys a larger audience, which allows for more robust research. It also focuses on what is ahead for the industry rather than presenting an assessment of the current business environment.
The 2014 winter edition of the Meetings Outlook predicts increasing attention to meeting design, hybrid and virtual meetings, social media, tech innovations and the overall health of the meeting and event industry. In addition, the survey revealed that U.S. and Canadian meeting professionals forecast a five per cent improvement in overall business conditions in the coming year, while European meeting and event professionals expect to see a four per cent improvement.
Meetings Outlook is free to MPI members and non-members. MPI members will receive a printed copy of the Meetings Outlook in the mail each quarter in The Meeting Professional™ magazine. A digital copy is also available online at www.mpiweb.org/meetingsoutlook.