Meetings Canada


MPI Publishes New SMM Guidebook

DALLAS — Meeting Professionals International (MPI) has published a new Strategic Meetings Management (SMM) guidebook featuring tools designed to help meeting professionals measure the value of meetings, it was announced July 25.

The Measuring Meeting Value Guidebook will help gauge measurements that can then be translated into return on investment (ROI) for the following three components of meetings: learning, networking and loyalty.

In addition, MPI has published a supporting infographic as well as a checklist outlining how to measure value while planning meetings, during meetings and after meetings. All of the new SMM materials were developed in partnership with Lanyon, a global leader in meetings, events and travel software.

To download these complimentary resources, visit MPI’s website.

Meeting Professionals International (MPI) is the largest meeting and event industry association worldwide. The organization provides education, networking opportunities and business exchanges, and acts as a voice for the promotion and growth of the industry.

MPI has a global community of 60,000 meeting and event professionals, including more than 17,000 members and its Plan Your Meetings audience.

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