The Summer 2015 edition of Meeting Professionals International’s (MPI) Meetings Outlook report shows a renewed planner focus on attendee engagement and putting sizzle into events but little growth in budgets vis-à-vis increasing costs.
Key findings in the report, which is released quarterly, are:
- 36% of respondents are upping attendee engagement by participating in community volunteerism at the site of an event
- 81% report that their CEOs have seen how meetings/events yield tremendous value for their company
- 72% of respondents are expect business conditions to improve in the coming year (+9% from same period 2014)
- 62% of respondents predict an increase in live attendance (+9% over 2014), while only 9% (-15% over 2014) predict a decrease
- 57% predict an increase in virtual attendance this year, a decline of 11% from 2014
- 39% of respondents expect small increases (1-5%) in budgets, while 33% expect budgets to remain flat
- 83% of respondents are tailoring communications around the demographics of their meetings and events
Respondents were also asked about job opportunities in the industry. In terms of full-time work, 33% are seeing growth, 56% report a flat job market; and 12% say jobs are decreasing. Part-time work registers roughly the same pattern: 30% are seeing growth, 62% say market is flat, and 8% report a decrease.
However, contract opportunities are on an upswing. Forty-four per cent of respondents say contract job opportunities are increasing, 48% report a flat market, and 8% see a decrease.
Meetings Outlook is developed by MPI in partnership with Visit Denver and supported in partnership with IMEX Group. It delivers future-focused data to event pros allowing them to budget and plan accordingly.