According to Meeting Professional International (MPI) Foundation’s 2013 Q3 Business Barometer Report, employment is improving in the global meeting industry along with economic conditions.
Produced quarterly, the Business Barometer monitors the meeting industry’s needs in relation to economic concerns and opportunities. The report is based on a survey of a select group of senior-level meeting professionals from MPI’s international membership.
Highlights of the 2013 Q3 report include:
- Employment is trending up in the sector, with more full-time employment in Europe and more part-time and contract employment in the U.S.
- U.S. meeting planners saw an increase in business of 2.7 per cent and are predicting an improvement of 4 per cent in 2014
- European meeting professionals saw an increase in business of about 1.5 per cent over the last 12 months and are predicting an increase of 3.6 per cent in the coming year
- International corporate business is the greatest source of new activity in Europe
- In the U.S. domestic association business is on the rise
- Globally, government meetings continue to decline due to austerity measures in Europe, and the cutting of real and/or perceived excesses in the U.S.
- Trends cited by respondents include: Hybrid/virtual events; more budget controls; demand for greater innovation (format, content); rapid tech innovation; increasing use of social media; more demand for apps; and continuing disparity of both shortening and lengthening lead times.