The Meetings Mean Business campaign officially launched an industry-wide mobile app today.
“It’s critically important that our industry continues to speak with one voice to communicate the value and benefits of meetings to communities, businesses and the economy. The MMB app is another significant tool to ensure that everyone, across the industry, can access important campaign materials at a moment’s notice,” said David Peckinpaugh, president of Maritz Travel and co-chair of Meetings Mean Business.
The app, available in both the Apples iTunes Store and the Android Google Play Store, serves as the on-the-go resource for industry leaders along with meetings and travel professionals. Features include quick access to collateral materials, data points, editorial content, the latest industry news and other important information. The app will also serve an additional entry point and engagement tool for industry professionals looking to get involved with the campaign.
Meetings Mean Business is a national communications and advocacy platform that showcases the substantial value of meetings, conferences, conventions, incentive travel, trade shows and exhibitions.