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New Association Aims to Raise Independent Hotels' Profile

The Boutique & Lifestyle Lodging Association aims to provide member properties with a more effective process for responding to corporate requests for proposals.


January 18, 2010

Already counting more than 200 independent boutique and lifestyle hotel members since its launch last month, the Boutique & Lifestyle Lodging Association (BLLA) aims to provide member properties with a more effective process for responding to corporate requests for proposals and increased distribution through various channels, including global distribution systems.

Upon joining the association, hotels “may load directly into BLLA rate access codes (which were established last June) – best-available rates and promotional rates – or they may load a publicly available rate,” according to association president Frances Kiradjian, regarding GDS distribution.

An Amadeus spokeswoman confirmed that “a unique rate code” for BLLA is in its system and “identifies the property as belonging to the association, therefore returning that specific association rate, as well as all other rates for that property.” All of this should make life easier for meeting and event planners.

Travelport this year will expand the association’s presence in its GDSs (Apollo, Galileo and Worldspan) by adding “a negotiated rate code and a property-level indicator so that agents can search for hotels based on BLLA participation,” according to a Travelport spokeswoman.

Sabre did not respond to inquiries for this article, but Kiradjian said the association has a presence in the Sabre GDS as well.

For more, visit Promedia Travel’s site



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