The Canadian Museum for Human Rights (CMHR), which opens on September 20, 2014 in Winnipeg, Manitoba, will begin accepting event bookings this month.
The CMHR’s official opening date was announced this week by its president and CEO, Stuart Murray, at a briefing with industry partners. In the announcement, Murray pointed out that a national project the scope and scale of the CMHR comes along only once a generation. “When the doors of this building open next September, it will be a historic moment for Canada and a proud day for Manitoba, as we welcome visitors from across the country and around the world,” he said.
The museum is the vision of the late Dr. Israel Asper, who believed in creating a place that would educate and inspire a new generation of human rights champions, built as a partnership between the public and private sectors. His daughter, Gail Asper, served as the National Campaign Chair for Friends of the CMHR. She said it is exciting to see her father’s vision coming to life.
Officials from tourism and business sectors said the Museum’s opening will spark a new chapter in Canadian human rights history and a sustained boost to the economy. An estimated 250,000 people are expected to visit the Museum each year. Economic Development Winnipeg has projected the annual gross economic impact at $159 million, with estimated annual direct expenditures of $79 million.
“The Canadian Museum for Human Rights is putting Winnipeg and Canada on the map as a destination for human rights scholarship and tourism,” said Canadian Tourism Commission (CTC) senior vice-president of marketing, Greg Klassen. “People are more aware of human rights issues than ever before, which opens exciting new tourism markets for travellers who want unique experiences that will move and inspire them.”
The MICE community has also shown a keen interest in the Museum. More than 80 per cent of conventions confirmed to Winnipeg have expressed interest in using it as either an off-site venue, for delegate tours or as part of a delegate companion program. In addition, it is averaging 10 to 15 new inquiries each week about spaces for receptions, weddings, conventions and corporate events.
The CMHR is the first museum in the world solely dedicated to the evolution, celebration and future of human rights. It is the first national museum in Canada to be built outside the National Capital Region. The Museum will use immersive multi-media technology and other innovative approaches to create an inspiring encounter with human rights unlike anything visitors have experienced before.