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New Orleans Launches Revitalized Tourism Strategy

New Orleans has launched what it's calling a strategic unified master plan for the city’s tourism industry, which will create added value for convention and meeting planners.


January 21, 2010

Galatoires Restaurant, in New Orleans' French Quarter.

Galatoire's Restaurant, in New Orleans' French Quarter.

New Orleans has launched what it’s calling a strategic unified master plan for the city’s tourism industry, which will create added value for convention and meeting planners, new synergies in destination branding, improved city infrastructure and an enhanced visitor experience.

The announcement was made by Louisiana Lt. Gov. Mitchell J. Landrieu and members of the New Orleans Hospitality Task Force and Stephen Perry, New Orleans CVB president and CEO.

The goal is to attract 13.7-million annual visitors by the city’s 300th anniversary in 2018.

The New Orleans Hospitality Industry Task Force commissioned the Boston Consulting Group (BCG), a global management consulting firm and the world’s leading advisor on business strategy, to complete a study on New Orleans’ tourism condition and develop a master plan to strengthen tourism in New Orleans.

The resulting plan identifies five priorities.

Those priorities include establishing clear governance and sufficient funding for the hospitality industry (a more unified structure for local tourism organizations will consolidate messaging, streamline operations and optimize resources); aggressively focusing on the basics to revitalize core assets (such as the French Quarter and the airport); strengthening external positioning (through new marketing strategies and branding); building, engaging and supporting a world-class workforce and community; and driving long-term transformation of infrastructure (including the Riverfront and Canal Street).

For more info, visit travelpulse’s site

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