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Orlando/Orange County CVB Rebrands

The Orlando/Orange County Convention & Visitors Bureau has changed its name to Visit Orlando.


January 6, 2011

Grand ballroom, Peabody Orlando.

Grand ballroom, Peabody Orlando.

The Orlando/Orange County Convention & Visitors Bureau has changed its name to Visit Orlando.

Visit Orlando reflects the organization’s target of increasing overnight leisure and business visits to the destination through its global sales and marketing initiatives.

The change also reflects a shift within destination marketing organizations to adopt simpler, more relevant names for a global audience.

“The bottom line is that ‘CVB’ doesn’t have the same recognition and meaning as it once did in today’s lexicon,” said George Aguel, chairman of Visit Orlando. “It doesn’t reflect the vibrancy of the Orlando experience or the focus of the organization.”

Along with the name change, the organization is designing a new logo that will be unveiled early this year to the industry, including meeting and event planners.

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