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Pharmaceutical Industry Gets New Meetings App


American Express Meetings & Events has launched a new app, HCP MOBILE CONNECT, designed to assist pharmaceutical companies to be transparent and meet compliance regulations when hosting HealthCare Providers (HCP) at their events.

The app, which is powered by DoubleDutch, a global provider of mobile event technology, allows meeting owners to accurately confirm and log the attendance of the HCP attendees electronically, and can also be customized at a country level in order to provide local languages and relevant legal messages. It is available globally.

 

As new regulations are put into place, global pharmaceutical organizations face higher levels of complexity and scrutiny when it comes to the reporting and management of indirect transfer of value to HCPs, tied to participation in sales meetings, education programs and conferences. Digitally captured attendance records enable improved data collection integrity, which can improve compliance and visibility.

“Pharmaceutical companies are facing increasingly complex obligations from a regulatory and compliance perspective, both within the US and internationally,” said Issa Jouaneh, senior vice-president and general manager, American Express Meetings & Events.  “With this in mind, we offer a suite of services for the healthcare industry to assist in providing full visibility of meetings and events attendees and associated spending.”

“The healthcare industry involves thousands of meetings every year, all over the world, and they vary in size from large conferences, to mini-events such as lunches and dinners. With this in mind, an app such as HCP MOBILE CONNECT, which provides transparency on attendance records, will deliver value to its users, who are required to keep track of this information in order to remain compliant,”  he explains.

HCP MOBILE CONNECT

Available for download on all smartphones, the app allows meeting organizers to quickly and easily scale up and down the number of people required to welcome meeting attendees based on the size of the event. Through the use of individual, password protected mobile logins, the app offers verifiable HCP attendance visibility while virtually removing the opportunity for error through paper sign-in sheets.

“The events industry is witnessing a digital and mobile revolution, with solutions such as DoubleDutch designed to digitize the offline experience and bring more data and insight to help event organizers track, measure, and optimize their events.” said Lawrence Coburn, founder and CEO, DoubleDutch.

HCP MOBILE CONNECT is available to all American Express Meetings & Events pharmaceutical customers.



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