June 21, 2011
Calgary TELUS Convention Centre
Meeting and event planners are not measuring the fiscal and educational impact of meetings due to perceived difficulty in doing so, according to an 18-month Business Value of Meetings study commissioned by Meeting Professionals International (MPI).
“What we found was that certain companies and organizations, be they larger or in certain industries like pharmaceutical, were more likely to have begun a measurement programme,” said Bill Voegeli, chief researcher and president of Association Insights. “However, less than 5 per cent of meetings were measured for business value, and the assumption of complexity was a main barrier to implementation.”
The study was made possible by funding from the MPI Foundation following an investment by AIBTM.
MPI will reveal the full results of the study during AIBTM conference, in Baltimore, Md., June 21-23. In addition, MPI is developing a toolkit designed to help professionals build skills that facilitate a measurement programme.
Visit MPI’s site