How to Engage Your Attendees


Tapping into your attendees’ emotions is key to engaging them.

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Big Steps to a Smaller Eco-Footprint


Eco-friendly initiatives can elevate your event brand and engage audiences, while remaining cost-effective – with a little help from social media.

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Proving the Value of Meetings


Proving the value of meetings is pertinent and possible, with a little advance planning.

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Meetings: Cost or Investment?


Are meetings, events and incentive programmes a cost that must be managed or an investment that brings a tangible return?

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Negotiate Like a Pro


Approach hotel contracts with the same creativity and tenacity as planning a programme and you’ll sign on the dotted line with confidence.

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Different Generations, Similar Attributes


Gen Y and Baby Boomers have plenty in common and these generations’ shared principles and preferences will drive the corporate agenda.

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Canadian Economic Impact Study: What is our Industry Worth?


Much has been written about the value of our industry and the positive impact of face-to-face meetings on areas like workforce engagement, client relationships, sharing of ideas and topline sales and profitability.

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Meetings Key to a Sound Business Strategy


Retooled meetings and events are a good business solution for adaptive leaders to integrate into their new business model.

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Meetnomics


If the economic impact of all the dollars spent by the meetings industry could be measured, we will finally get our profession recognized.

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Corporate Travel to Remain Cautious: Columnist


It seems that corporate finance departments may still be cautious when it comes to implementing their 2010 business travel plans.

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