Jai Cole
Jai Cole
Jai is vice-president and partner of Plum Communications Inc., an independent exposition management company based in Toronto. As well, she is a member of the IAEE, Certified Exposition Manager faculty and a founding adjunct professor of George Brown’s Exposition and Convention Management certificate program. Jai sits on the IAEE, Social Media Task Force and is the author of the CEIR Guru report series, “A ‘Greener’ Place for Face to Face.”

Enhancing Your Event with Geolocation

July 22, 2010
Big Brother isn’t just watching you –through geolocation, you are telling him exactly where you are. > More

You Are What You Write

May 19, 2010
Make sure your written business communications use good grammar, correct spelling and proper punctuation, to project a professional business image. > More

Social Media Do’s and Don’ts

Apr 30, 2010
Here are some key things to look out for, and some pitfalls to avoid, when joining the world of social media. > More

Your Social Media Glossary

March 10, 2010
Social-media applications glossary of terms continued. > More

Your Online Glossary

March 10, 2010
For those of you that are learning how to use various social-media applications, this glossary of online terms should help. > More

Hootsuite Reigns! A Convert’s Tale

February 10, 2010
In my January blog, I briefly mentioned how using Hootsuite helped to save the day and promised to give you the skinny about this nifty tool. > More

Get a Leash on Life, Own a Smart Phone

January 6, 2010
Just before Christmas, I was at the car dealership, having my oil changed, tires checked and washer fluid topped up, when I received an e-mail from a new client. > More