Steve Dempsey
With more than 15 years of industry experience, Steve is a recognized expert in meetings, incentives, media and expositions. Steve is publisher and editor of Meetings & Incentive Travel magazine / IncentiveWorks and general manager, conferences and events, for Rogers’ Business and Professional Publishing division.
The Top 10 Rules
July 16, 2010
Everyone loves lists, so here are my Top 10 Rules for selling to meeting planners. > More
Work Hard, Play Harder
June 21, 2010
It never amazes me how hard we work and the odd hours we keep, both planners and suppliers. Even more astounding, arguably, is how well-balanced everyone in the industry is. > More
Are Smart Tags Dumb?
June 21, 2010
You may have heard about Smart Tags or seen one in a magazine (Meetings & Incentive Travel, for example). What are they? How do they work? > More
First we plan…and then we pray
June 04, 2010
Planning meetings strategically and measuring results against those stated goals is crucial. > More
What Makes a Good Marketing Campaign?
May 21, 2010
We’re all de-sensitized to the gimmicks, tricks, branding, sex-and-beer tactics; your campaign needs to do one thing – make people buy your product or service. Here are some ideas on how to accomplish just that. > More
Post-Event Depression
May 21, 2010
Post-event depression is real and here are a few tips to help your current and prospective clients deal with it. > More
Hemuneration: When Men Make More Money Than Women
April 21, 2010
The shocking fact is that male meeting planners out-earn female meeting planners by a whopping 37-per-cent average. > More
What’s an Audit Statement?
April 20, 2010
If part or all of your job description includes marketing, you should know what an audit statement is, how it works and how it can protect your buy. > More
7 Types of Suppliers Planners Avoid
April 20, 2010
At times, meeting planners can be a fickle bunch. But don’t forget we’re human too. Check out seven of the quickest ways to crash and burn with clients and prospects. > More
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