‘Green’ business cards are gentle on the environment. July/August 2009
Eco-Friendly Business Cards
Toronto-based Traffic design + marketing inc. is promoting the “World’s Greenest Business card.” The full-colour cards use Forest Stewardship Council stock, water-cased vegetable inks and put multiple designs on the same press sheet (a gang run), printing 1,000 of each sheet, for economies of scale. In addition, for every order of 1,000 cards (cost is $150), Traffic will plant a tree in conjunction with Trees Ontario, a not-for-profit organization committed to the re-greening of Ontario through tree-planting efforts on rural lands and in urban areas. Bernard Hellen, president and creative director of Traffic, says the July press run is sold out. Check the website for the next run. Visit www.trafficdesign.ca
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