Vancouver-based QuickMobile will introduce the meeting industry’s first Mobile App Certificate program next month.
Beginning in February, planners can earn up to 10 continuing education units (CEs) towards Certified Meeting Professional (CMP and CMP-HS) accreditation and recertification requirements. The program, which runs in a mobile app environment, is the first to focus solely on mobile technology and how it can be used to build and measure success points at a conference or event.
“Mobile apps stormed the industry and are now fixtures at large meetings and events around the world,” said Tahira Endean, CMP, manager, Events for QuickMobile. “Mobile technology is one more thing that meeting and event professionals need to manage, along with understanding how it fits, what it can do and what it needs to be integrated with. All of this will be explained in our course.”
The Convention Industry Council has reviewed the learning objectives of the program and attendees may receive up to 10 CEU hours in the following Domains of the CMP or CMP-HC Standards:
- Domain F: Stakeholder Management, two hours
- Domain B: Project Management, one hour
- Domain I: Marketing, two hours
- Domain D: Financial Management, one hour
- Domain G: Meeting and Event Design, two hours
The program’s content is co-created by Mariela McIlwraith, CMP, CMM, MBA, president of Meeting Change. McIlwraith was recently named a 2014 Meetings Trendsetter by Meetings Focus, and recently completed work as the executive editor for the Convention Industry Council Manual, 9th Edition.
“This course pairs a meeting professional’s knowledge of their events and community with the tools to leverage mobile’s potential for engaging participants, getting real-time feedback and delivering measurable results for event owners, sponsors and other stakeholders,” said McIlwraith.