May 26, 2009
Everybody talks about being extra creative in putting together a successful conference, particularly with today’s recession-ravaged client budgets. Easier said than done.
It requires a lot of thinking outside the box to achieve a really memorable meeting for delegates. This idealistic quest for the industry’s holy grail, the perfect meeting performance, formed a panel discussion and audience participation at a session on the opening day of the IMEX09 trade show, taking place May 26-28, in Frankfurt, Germany.
The four-day event has drawn nearly 290 association professionals from 33 countries.
Martin Sirk, CEO of the International Congress and Convention Association, moderated the session.
Ideas to shake up the regular-type (often boring) meeting offered some novel ideas. These included deliberately giving delegates the wrong badge, as a way of getting them to search the meeting room and so doing, get to talk to a lot of people.
How about handing out Rubik’s cubes for roundtable members to fiddle with during talks? One panelist said because of a foul-up in arranging the morning breakfast meeting, he had breakfasts delivered directly to each delegate’s room. Delegates could then watch the opening address on in-house television, wearing or not wearing whatever suited them.
But the central point of the session was to do things smarter, brighter and definitely different, to perk up sessions.
Not everything works, but at least you try. The skeptical client might even be pleasantly surprised at the reaction.
– Report filed by Ron Richardson.
For more info on IMEX09, visit their site
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