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SilverBirch Gives to Charities Across Canada


SilverBirch Hotels & Resorts’ annual Friends in Need holiday campaign raised $36,040 for charities across Canada.

SilverBirch Hotels & Resorts' 2016 Friends in Need Campaign Donation

The Residence Inn by Marriott Vancouver Downtown presented a cheque for $10, 220 to the BC Children’s Hospital Foundation.

During the holiday season, 10 participating SilverBirch hotels offered guests special holiday rates, with $10 from each room booked during the week of December 21-27 going towards each hotel’s local charity of choice.

“This was the 16th anniversary of the Friends in Need campaign and we want to thank our guests for their continuing support,” says Steve Giblin, president and CEO of SilverBirch Hotels & Resorts. “Thanks to the commitment of our hotels and staff, this year’s campaign surpassed our fundraising goal by 150 per cent with all proceeds supporting local programs in each of our hotels’ communities.”

FRIENDS IN NEED CAMPAIGN

The annual Friends in Need campaign is part of SilverBirch’s Hotels with Heart initiative, which also includes educational internship programs with culinary and hospitality training schools, and implementation of the Hotel Association of Canada’s Green Key ECOmmodation program.

To date, the Friends in Need campaign has raised more than $1.26 million, benefiting charities across Canada. This year, the organizations benefiting from the Friends in Need campaign are BC Children’s Hospital FoundationRonald McDonald House; First Baptist Church Community Suppers; RSA – No Child Left on the SidelinesMake-A-Wish FoundationBryony HouseEdmonton Humane Society; and Fort McMurray SPCA.

Participating SilverBirch properties are:

BRITISH COLUMBIA: Residence Inn® by Marriott Vancouver Downtown

ALBERTA: Quality Hotel and Conference Centre (Fort McMurray); Radisson Hotel Edmonton South; DoubleTree by Hilton™ West Edmonton; and Home2 Suites by Hilton® West Edmonton.

SASKATCHEWAN: DoubleTree by Hilton™ Hotel and Conference Centre Regina

ATLANTIC CANADA: Best Western Charlottetown; Fairfield Inn & Suites® by Marriott St. John’s Newfoundland; Hampton Inn by Hilton™ Halifax-Downtown; and Homewood Suites by Hilton® Halifax Downtown

SilverBirch Hotels & Resorts manages a large portfolio of full-service, focused service and extended stay hotels across Canada. The company manages hotels operating under major franchise brands, such as Marriott, Hilton and Radisson.