The Society of Incentive Travel Executives (SITE) has changed its name to the Society for Incentive Travel Excellence. The name change is accompanied by a new tagline (“Incentive Travel. Business Results” and a refreshed logo emphasizing the “IT” (incentive travel) in SITE.
A statement issued by 2014 SITE president Paul Miller explains that the name change was based on survey feedback and focus groups with SITE members and industry professionals worldwide.
Miller wrote: “We have listened to the membership and will continue to react to the changes and demands of our industry as well as member expectations. These subtle but necessary changes in the SITE name and word mark pave the way to building a more robust global community which will help us achieve our goals and aspirations.”