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Site Conference to Feature New Incentive Travel Curriculum


The Society for Incentive Travel Excellence (SITE) will debut its new incentive travel education curriculum and certification course at the 2014 SITE Global Conference, being held November 14-17, 2014 in Rotterdam, Netherlands.

The conference’s education program will be broken into four tracks:

  • The Business Case for Incentive Travel
  • Selling to the Incentive Market
  • Managing Incentive Travel Programs
  • Experience Management

In addition, delegates will have the opportunity to enroll in the SITE Certified Incentive Specialist (CIS) certification program that will be held in conjunction with the conference.

The conference agenda also includes “Experiential Learning Adventures” to allow delegates to explore Rotterdam and surrounding areas such as Amsterdam and Brussels. These guided tours will provide a deeper understanding of the region.

“The theme that the Rotterdam host committee has envisioned, Orchestra of Emotions, is our promise to every attendee that your senses will be stimulated at this conference,” said Kevin Hinton, SITE’s chief excellence officer. “Throughout your experience in Rotterdam, you will be highly engaged, challenged to think anew, inspired to reflect, and provided with the opportunity to grow.”

“It has been several years since SITE held its annual conference in Europe and I am excited to welcome members and incentive travel professionals from the around the world to the cosmopolitan city of Rotterdam,” said Paul Miller, SITE president 2014.



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