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Software Helps Planners Understand Delegates

You must understand your delegates if you want to host a better meeting or convention.


May 27, 2009

You must understand your delegates if you want to host a better meeting or convention. To make this job easier, a web-based standalone, cross-cultural analysis and briefing tool is now available.

Called CultureActive, it was designed in a partnership between Richard Lewis Communications (RLC) and MPI, with sponsorship provided by IMEX, MCI and MPI Foundations Canada, Europe and International.

It is currently accessible to all MPI members and was tested by visitors this week at IMEX 200 in Frankfurt, Germany.

CultureActive offers insights on cultural leadership skils, management techniques, meetings protocol, negotiation and gender issues.

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