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Starwood Speeds Up Pacific Expansion Plans

Starwood Hotels & Resorts Worldwide, Inc. will open six new hotels and resorts in Australia and the Pacific in 2014. The company made the announcement of its revved up expansion plans at the Asia Pacific Incentive and Meeting Expo (AIME), which was held February 18-19 in Melbourne, Australia.

The six new properties to open in 2014 include Sheraton Melbourne Hotel and Four Points by Sheraton Brisbane in Australia; Sheraton Resort & Spa, Tokoriki Island, Fiji; Sheraton New Caledonia Deva Resort & Spa; Sheraton Samoa Aggie Grey’s Resort and Sheraton Samoa Aggie Grey’s Hotel.

“We are embarking on a milestone year for Starwood’s growth and development in the Pacific,” said Sean Hunt, regional vice-president, Pacific, Starwood Hotels & Resorts. “I am confident that the strength of our brands, especially Sheraton, will fulfill robust demand for upper-upscale hospitality offerings in Australia, the region’s mature market, as well as in emerging resort isles – providing a range of excellent facilities for both business and leisure travellers.”

“Australia is benefitting from record low supply and the global travel revolution, with continued increase in domestic travel and a robust outlook for international visitors led by the growing number of Chinese travellers,” says Matthew Fry, Senior Vice President, Acquisitions & Development, Asia Pacific, Starwood Hotels & Resorts. “Starwood’s powerful network, global booking platforms and loyal customer base enable developers and investors to capitalize on this upswing in development.”

Starwood currently operates 14 hotels in the Pacific region, with nine hotels in Australia, including Sheraton on the Park in Sydney; The Westin Sydney; The Westin Melbourne; Sheraton Mirage Resort & Spa, Gold Coast; Sheraton Mirage Port Douglas Resort; and Sheraton Noosa Resort & Spa. In addition, there are three hotels in Fiji and two in New Caledonia. At year-end 2014, the company expects to have 20 operating hotels and resorts. In addition, The Westin Perth is in the pipeline for 2017 openings.

All properties will feature Sheraton signature amenities, including Sheraton Fitness Programmed by Core Performance™; Link@Sheraton(SM) experience with Microsoft®; and the Sheraton Sweet Sleeper® Bed, LCD flat panel television and generous work spaces in each guest room.


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