November 17, 2010
Starwood Hotels & Resorts Worldwide announced its plans to open more than 150 new spas. The hotel chain currently has about 300 hotel spas across its properties.
Starwood will ramp up its branded spa concepts this year with Sheraton, St. Regis and Le Meridien to debut their own exclusive in-house spa brands.
The company’s spa brands will include: Shine Spa for Sheraton; Iridium Spa; Explore Spa by Le Meridien; and Heavenly Spa by Westin.
“Like pools in the 1980s and fitness centers in the 1990s, the increased presence of spas at hotels has been fueled by both demand and the perceived quality of hotels with spa facilities,” said Mia Kyricos, director of global spa brands and programming for Starwood. “Spas are no longer considered an amenity; guests expect them. And they’re no longer viewed as an indulgence, but an essential part of the balance and wellness guests seek while on the road.”
Click here to read the press release, which includes a full description of each spa brand.