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Starwood to Open 50 Hotels in Europe in Next 5 Years


Le Meridien Istanbul Etiler opened in 2012.

Starwood Hotels & Resorts Worldwide, Inc. has announced plans to open 50 new hotels in Europe during the next five years, increasing its European hotel portfolio by 30 per cent.

This year, Starwood will open nine new hotels across the continent, primarily in fast-growing markets, a key focus of the brand’s long-term development strategy in Europe.

In addition, Starwood and its partners are making significant investments to restore and enhance some of the company’s European properties.

Since 2009, Starwood has added 25 new hotels to its European portfolio of now 163 hotels in 32 countries. This year alone, the company will open nine new hotels in established, fast-growing markets such as Russia, the Commonwealth of Independent States (CIS) and Turkey.

A highlight includes three new Starwood hotels in Turkey.

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