September 11, 2009
Although it can sometimes help them execute meetings that are more affordable and more convenient, a majority of meeting and event planners agree that technology is no substitute for face-to-face meetings and events.
This, according to a pre-conference survey of attendees by the Hospitality Sales & Marketing Association International (HSMAI), which will host its annual HSMAI Affordable Meetings National and Event Technology Expo this week in Washington, D.C.
The survey, conducted by J. Spargo & Associates Inc. and independently analyzed by 20|20 Assessment, found that 76 per cent of conference meeting planners attending this week’s event use technology mostly for marketing, followed by making presentations (68 per cent) and networking (56 per cent).
For the full article, visit Meetingnews.com