January 30, 2012
My friend Trevor Lui (@luisays) said it best…time is money. But you are not likely to part with either, without knowing the value, or the promise of value, that you will receive in return. When was the last time you really gave some thought to defining value?
Value is a finicky friend to time and money; value is as much about perception as it is a measurable commodity. The same value means different things to different people, cultures and time zones. So how can you deliver value when it’s a moving target?
If we presume that you would trade time or money for a product, then value could be defined as the service you provide. It goes without saying that your products must be on par with or have benefits that comparable products in your category have. And I think it’s fair to say we’ve all been promised “the best service” to death by every organization from fast food to politics. So is value a myth? Is value an empty promise?
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