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Tourisme Montréal Reveals Business Travel Strategy


MONTRÉAL — At its annual conference on tourism prospects, Tourisme Montréal on Sept. 15 presented its business travel market strategy for the city: a quality experience with expert support. The organization invited Montréal leaders to work with meeting planners to ensure the success of international conferences and events in the city.

Represented by the slogan, Montréal Works for You, this positioning more targets the conference and events market thanks to findings recently contained in a report published by Watkins Research Group. Every two years, the firm surveys meeting and conference planners to assess their satisfaction levels with certain destinations. Montréal is one of the cities recognized for the ease with which people can connect with local experts, as well as its accessibility and safety.

“It is important to unify the voice of all our Montréal-based partners so that, together, we can make Montréal shine. In such a highly competitive market, this value proposition is what helps set us apart: Montréal is a place where doing business is easy and where there is an appreciable synergy between partners,” said Yves Lalumière, president and CEO of Tourisme Montréal. “As a city, Montréal meets all the needs of conference planners. Our offer to them now includes a firm commitment to their satisfaction.”

“In Montréal, tourism generates $3.3 billion in tourist spending. Business travel represents about 25 per cent of these expenditures. Through this positioning, we want to let clients know that Montréal is the best place for holding events and that the destination’s partners will help them be successful,” added Michel Bourdon, vice-president, sales and conference services at Tourisme Montréal.

Tourisme Montréal is responsible for providing leadership in the concerted efforts of hospitality and promotion in order to position Montréal as a destination on leisure and business travel markets. It is also responsible for developing Montréal’s tourism product in accordance with ever-changing market conditions.