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U.S. Meetings Outlook Improving: PCMA Survey

After 18 months of declining demand and an uncertain horizon, it appears the U.S. meetings industry outlook is improving, according to a new survey commissioned by the PCMA.


June 15, 2010

Deborah Sexton, president/CEO of PCMA and PCMA Foundation, commissioned the planner survey.

Deborah Sexton, president/CEO of PCMA and PCMA Foundation.

After 18 months of declining demand and an uncertain horizon, it appears the U.S. meetings industry outlook is improving, according to a new survey commissioned by the Professional Convention Management Association (PCMA), the PCMA Education Foundation and American Express.

When asked about their intentions regarding off-site meetings planned for 2010 and 2011 in comparison to 2009, respondents indicated they booked a net increase of 15-per-cent more meetings or approximately an average of 17 more meetings per planner in 2010, and a net increase of 24-per-cent more meetings or approximately an average of 17 more meetings per planner in 2011.

Similar trends were observed with respect to their expectations about attendance at off-site meetings in both 2010, in which respondents expect a net increase of 23-per-cent, and in 2011, a net increase of 38-per-cent, versus 2009.

The national survey of 505 professional meeting planners located throughout the U.S., 56-per-cent of whom were association planners and 44-per-cent of whom were corporate, incentive and independent planners, as well as procurement specialists, was conducted during April to May, by Ypartnership.

To read more on the survey, visit Ypartnership’s site



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