March 15, 2010
The U.S. Travel Association has created an all-star council, led by supplier executives, that focuses on developing advocacy and promotion efforts for meetings, incentives and trade shows.
The Meetings, Incentives and Trade Show Council, which held its first meeting on March 2, is co-chaired by Maritz Travel president and CEO Christine Duffy and Hilton Worldwide senior vice-president of group sales and industry relations Larry Luteran.
Other council members include Carlson Marketing president of U.S. engagement and events Fay Beauchine; Hyatt Hotels’ Ty Helms; Starwood Hotels & Resorts senior vice-president of global sales Christie Hicks and Four Seasons Hotels and Resorts executive vice-president of marketing Susan Helstab, as well as other hotel company and convention and visitors bureau executives.
The goal of the council, according to Duffy, is to have an overarching group spearhead industry advocacy efforts, instead of piecemeal initiatives by various industry organizations. The association also has begun searching for an executive to oversee its meetings and incentives advocacy efforts and liaison with other industry association leaders, she said.
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