Planners south of the border have adopted National Meetings Industry Day, which was launched by Canadian Meeting Professionals International (MPI) chapters and has been celebrated in this country for 20 years. The event has been renamed North American Meetings Industry Day (NAMID).
On Thursday, April 16, 2015, member industry organizations and chapters from the U.S., Canada and Mexico will hold events to recognize and showcase the value and strength of the industry. Meetings Mean Business (MMB), the industry-wide communications and advocacy campaign, will spearhead activities taking place in the U.S. The Convention Industry Council (CIC) in collaboration with MMB will facilitate and support CIC members, chapters and other coalition members and stakeholders in implementing the NAMID strategies and activities.
“The impact and reach of CIC’s 33 national and international associations has the unique ability to push this important initiative through the federation members’ chapters and build a grassroots network of advocates for the Meetings Mean Business campaign,” said David DuBois, CMP, CAE, FASAE, CTA, president and CEO of the International Association of Exhibitions and Events, and 2015 Chairman of the Convention Industry Council. “Both CIC and IAEE are members of the MMB coalition, and in my dual leadership role, I will utilize the power of both organizations to help launch the first North American Meetings Industry Day.”
“The Meetings Mean Business campaign is excited to join CIC and our MPI chapter partners in establishing this important advocacy day for our industry,” said David Peckinpaugh, president, Maritz Travel Company, and co-chair, Meetings Mean Business. “The growth and sustained success of our industry is critical for economies across North America and we look forward to continuing our work with industry leaders communicating the industry’s unique value and strength.”
Organizations can register for the North American Meetings Industry Day at the here. Additional information about events happening across the U.S., Canada and Mexico will be available in 2015.