March 5, 2012
VMC Group has broadened its services and placed greater emphasis on strategy and creative, and rebranded as Aura XM.
“For the past 25 years, VMC Group held a distinct competitive advantage,” says chairman Chuck Pollacco, in a release. “We were a single-source solution with complete in-house production for marketers predominantly in the trade-show space. We’ve been enhancing our capabilities and today, we have a name that is consistent with those offerings.”
In addition, the company has matched front-end research, thinking and creative with the flexibility of Aura XM’s production efforts. Key players have been added, including Paul Marchildon, who joined the company in January as vice-president, client services.
Located in Oakville, Ont., and Las Vegas, Aura XM clients span sectors including telecommunications, consumer electronics, pharmaceuticals, high tech, financial services, consumer packaged goods and automotive.
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