December 17, 2010
Westin and New Balance have partnered in a fitness programme.
Westin Hotels & Resorts and footwear manufacturer New Balance have partnered to help travellers exercise on the road.
Under the plan, guests receive New Balance footwear, apparel and fitness-programme content.
The complimentary programme was recently launched at 10 Westin properties across the globe and will begin rolling out brand-wide in 2011.
Guests of the 10 Westin pilot properties have access to New Balance shoes, apparel and accessories through a product-loan programme.
During their stay, guests can borrow running shoes with brand new, disposable insoles for each use, as well as men’s and women’s apparel, including shorts, shirts and socks for men and shorts, capri pants, shirts, sports bras and socks for women.
In addition, New Balance fitness ambassador Holly Perkins will develop in-room fitness and equipment-free content that includes stretching and strengthening workouts, cardio and yoga.
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