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WestJet Regional Airline to be Called Encore, Launching in Second Half of 2013


WestJet's regional airline debuts in second half of 2013.

Following a vote by its employees, WestJet has announced that its new low-cost regional airline will be named WestJet Encore.

Launching in the second half of 2013, Encore will use Bombardier Q400 aircraft to serve smaller Canadian communities.

“Encore reinforces that our WestJetters are ready to repeat the success of WestJet, liberating Canadians in many communities from the high cost of travel,” said Bob Cummings, executive vice-president, sales, marketing and guest experience.

In early 2013, the airline will announce the schedule for WestJet Encore, including the first group of communities it will serve.

WestJet offers service to 81 destinations in North America, Central America and the Caribbean.

Operating 99 Boeing Next-Generation 737 aircraft, WestJet plans to take deliveries for an additional 36 such aircraft through 2018.

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